OUR SERVICES

Brand Strategy

In today’s competitive business landscape, companies must take every opportunity to stand out from the crowd. One way to achieve this is through a well-defined brand strategy. Companies with such strategies have a remarkable advantage over their competitors, enjoying a return on sales that is twice as high on average.

Strong brands not only attract customers but also create a sense of purpose that inspires loyalty and drives growth. This is particularly important in the B2B sector, where brands can often come across as generic, technical, and uninspired. To truly differentiate yourself from the competition, it’s time to develop a brand strategy that captures the essence of your business and resonates with your target audience.

Partner with us to create a brand strategy that not only inspires people today but also adds long-term value to your company.

Corporate Design

At Callies & Schewe, we know that corporate design can be a powerful tool to drive business success. It communicates a company’s values, culture, and essence in a visual language that is essential for making its brand visible and tangible.

That’s why we work closely with you to develop a premium-level corporate design that is tailored to your specific goals, target groups, and plans. With our expertise and experience, we can create a distinctive, uniform, and unique appearance for all your communication channels in the shortest possible time.

Let us help you achieve higher sales, more shareholder returns, and faster growth with a winning corporate design.

Corporate Branding

In an era of increasing market uncertainty, the importance of corporate branding has never been more significant. A company’s attitude, its sustainability efforts, and its overarching goals are all reflected in its products and services.

In fact, a strong brand identity can create a sense of trust and reliability among customers, promoting brand loyalty and encouraging growth. By adopting a powerful umbrella brand, companies can create synergies in brand management, boost their overall brand value, and become socially relevant.

To ensure that your corporate brand can adapt to future changes while retaining its unique and trustworthy nature, trust us to guide you through the process. Let us help you develop a corporate brand that is both flexible and powerful, paving the way for your future success.

Claim Development

In the world of branding, a well-crafted claim can have a tremendous impact on your audience. It’s a concise message that communicates the essence of your brand and captures the attention of potential customers.

At Callies & Schewe, we understand the importance of a powerful claim, and we work closely with you to develop a memorable and distinctive message that sets your brand apart. Our approach is holistic, taking into account your overall brand identity and messaging strategy to create a claim that resonates with your target audience and helps you achieve your business goals.

Digital Strategy

As we plunge into an increasingly hyper-digital future, it’s vital to have a plan that accommodates the impact of emerging technologies like Artificial Intelligence on your brand and marketing strategy.

Staying relevant in a world that’s in a constant state of flux can be daunting, but we’re here to help you identify the right products, offers, and pricing models that will help you better reach and retain your customers. Let’s navigate this digital landscape together and ensure your success in the long term.

Employer Branding

In today’s fast-paced job market, specialists and executives are in high demand, leading to frenzied recruiting programs. While many companies offer a variety of benefits to persuade younger employees to stay, HR managers are beginning to realize that these short-term solutions may not be sustainable.

What is needed is an authentic employer brand that is embraced by employees themselves and has a distinctive character. This brand serves as the foundation for effective communication measures that cater to both current and future employees.

Let us guide you through the process of developing such a brand, drawing on our decades of experience in communicating with highly educated target groups. With our expertise, you can create an employer brand that is both genuine and effective, giving you a competitive edge in today’s job market.

Logo

Your logo is the face of your brand, and it’s the first thing that potential customers will see. It should be memorable, distinctive, and visually appealing. In fact, a well-designed logo can significantly increase the value of your company or product.

Our team can create a customized logo that will represent your brand for years to come, and on all materials and channels. While it may be an investment, the return on investment is worth it. Let us show you the practical figures in a meeting to get to know us better.

Naming

Selecting the perfect brand name is an essential marketing decision. A well-crafted name has the potential to attract interest and build trust with your target audience. A great name should be memorable, distinctive, and brief. Crafting an effective name requires both creativity and strategic thinking.

At the same time, it can be challenging to create a name that resonates with your audience while setting yourself apart from competitors. Our team has extensive experience in developing compelling and unique brand names, including comprehensive name families, to help you stand out in a crowded market.

Packaging Design

The competition for consumers’ attention in the food sector is fierce, and the packaging of your product can make all the difference in whether or not it gets purchased. The right packaging design not only communicates your brand’s message, but also generates a buying impulse.

At our agency, we stay up-to-date on the latest design trends and legal requirements in the packaging market. From minimalist to maximalist designs, sustainable packaging, and reusable options, we have the expertise to create a packaging design that will make your product stand out on the shelf or online. Contact us to learn more.

Personal Branding

In today’s digital age, people are increasingly becoming brands in their own right, thanks to the power of social networks. While striving for attention and recognition in the online world may seem daunting, it has become a crucial qualification for career success. C-level executives, in particular, must establish themselves as personal brands, communicating with clarity, confidence, and visibility in public.

Meanwhile, employees can serve as brand ambassadors for their companies, leveraging their own personal brands to prepare for future career opportunities. Let us help you develop your personal brand, focusing on what sets you apart, what you excel at, and what makes you intriguing to your target audience.

Through our expertise, we’ll help you communicate both your competencies and your unique personality, providing the foundation you need to soar to new heights in your career.

Positioning

When it comes to your potential customers, they likely have a mental ranking list of brands that they turn to for products and services. The question is, where does your company fall on that list? Market leaders must strive to maintain their first-place position, while challengers often carve out a successful niche.

At our company, we specialize in helping you establish, expand, and maintain the optimal position for your company and its brands. Through our guidance, you can work towards securing a prominent spot in your target audience’s minds, making your company a go-to destination for their needs.

Let us help you unlock your potential and achieve the brand recognition you deserve.

Product Branding

Transform your product into a highly visible brand that stands out from the competition or other brands within your company. By leveraging unique branding strategies such as “House of Brands” or “Endorsed Brands,” you can create a distinct identity that ideally leads to increased sales and repeat customers.

Let us help you highlight the unique features and benefits of your product, working together to craft a compelling Unique Selling Proposition (USP) that resonates with your target audience.

With our guidance, your product will capture the attention of customers, setting it apart as a memorable and highly desirable brand in its own right.

AI Ethics

Artificial intelligence (AI) is the new hope in marketing. It can help us better understand our customers’ needs and create personalized marketing messages. But where there is light, there is also shadow. The use of AI in marketing raises ethical questions: What about data protection? What is the responsibility of the human being? What is the role of our customers and employees? How do we verify the results of AI?

Ethical AI application puts the human decision at the center. “AI Ethics” is our consulting service that helps decision-makers in marketing and corporate communications to make the handling of AI applications transparent, fair and comprehensible for customers and employees and to integrate the solutions into everyday work in a controlled manner.

This enables companies to fully exploit the potential of AI while ensuring that its use complies with their own ethical standards and ESG criteria.