Storytelling: Star Wars director J.J. Abrams reinvents the book

An extraordinary book, now available in German. With their exquisitely designed novel, Hollywood director J.J. Abrams and author Doug Dorst are proving…

What does Generation Y want? Small and medium-sized enterprises remain baffled by Generation Y. Some companies are swamped with highly-skilled applicants, while…

“You’ll never believe what these people do to save money!” For months now, the social web has been teeming with headlines like…

As entertaining as a blockbuster, informative as a broadsheet, and as snappy as a tweet. This is how modern content marketing should…

Ad blockers are taking the app charts by storm. One quarter of Germans already blocks classical advertising online. In particular, it is…

In 2012, Germany was knocked out of the European Football Cup, Apple was still selling the iPhone 4S, and we were barely…

DAPR: Relaunch with responsive design Fresh colors, authentic images, innovative new functions: Deutsche Akademie für Public Relations (DAPR) [German Academy for Public…

Our unique and proven method shows you how to infuse your brand with content and how to management it sustainably: the Brand…