Words Are Deeds: What Brands Can Learn from Wittgenstein

“We need to revitalize our brand purpose for our target audience so we can become a love brand.” Nonsense, right? If you…

Kurt Panton moved from Miami to Mannheim. How lucky for us. Here he writes about his first weeks at Callies & Schewe.

To be authentic is to be true to who you are. But for global brands, that is easier said than done. How…

Today, everything can be both false and true at the same time. What does this mean for communication? Here, a few thoughts…

Award-winning architecture, a collective art project that included all guests, and all the ingredients of a successful party. On October 2 nd…

In Berlin, the German Design Council (Rat für Formgebung) awarded the brand relaunch of CEBIT to Europe’s Business_Festival for Innovation and Digitization…

Ideas for product launches, approaches to strategic market positioning, or a critical business model assessment: In the new 300 square meter consulting lab…

Customer centricity. A Google search for this term returns over 500,000 results, despite its apparently obvious definition. Because what else should a…