Web: Upgrade for PR Academy

DAPR: Relaunch with responsive design

Fresh colors, authentic images, innovative new functions: Deutsche Akademie für Public Relations (DAPR) [German Academy for Public Relations] starts out the season with a fundamental relaunch of their website.

B2B agency Callies & Schewe from Mannheim provided the design and technical implementation. “Digitization is also disrupting the continuing professional development sector. This new look takes DAPR as the most renowned institute for the industry in Germany to the front of the pack,” says Sebastian Callies, Managing Director of Callies & Schewe.

Simple configurators allow potential clients to tailor their courses and seminars and send inquiries directly. That makes it easier to navigate the extensive range of services. The page is responsive, making the user experience just as good whether viewed on a desktop computer, laptop, smartphone or tablet.

Since its establishment in 1991, DAPR has epitomized requirement-driven education and continuing professional development in the communications industry. This ambition is reflected in a comprehensive range of seminars, right up to a master’s degree now offered in cooperation with Danube University Krems. “We have modernized the renowned DAPR significantly in recent years,” says DAPR Director Philip Müller. “The new website reflects this perfectly. It is an authentic representation of who DAPR is today and what it stands for. We’d like to say a big thank you to Callies & Schewe, who developed this website with us.”

Check it out at: www.dapr.de